Hello! I'm Amanda O'Shaughnessy - copywriter and comms specialist with nearly a decade of experience working across beauty, lifestyle and B2B.
In recent years, I have been driving marketing and business development for Sunny Side Up Communications. Previously, PR and communications for world-renowned media agency, EssenceMediacom UK and communications agency, M&C Saatchi TALK, having supported the development and launch of their new agency propositions.
With a background in beauty and wellness, I’ve also worked with consumer brands, including the world’s leading beauty and retail brands such as SpaceNK, COTY, and Johnson & Johnson EMEA. My passion for the beauty industry led me to volunteer for industry organisation, The British Beauty Council, in the pandemic, during which I wrote, interviewed and curated their owned channel content, and developed two of their most crucial insights reports, Diversity & Inclusion Report 2020 and Lessons from COVID-19. Now, in my spare time, I develop and write wellness & beauty articles for the team.
I’ve been described by bosses as an amazing self-starter and a positive force, consistently recognised by peers as someone who always comes through for their team. Millie Kendall, OBE described my contribution during the pandemic as “a great sounding board and an utter inspiration at such a troubling time for us all personally and professionally.” (See LinkedIn Recommendations). 
I'm happiest when writing and creating content, and have contributed to Creative Salon, female-led creative content publication Fearless She Wrote, and creative writers' hub, Writers’ Blokke. Author & Broadcaster, Elizabeth Day has described my writing as “insightful and cogent”.